Privacy

Personal data means any information that can be used to identify an individual. Measures are implemented to ensure that customers’ personal data held by controllers is always secure and that the processing of customers’ personal data is carried out in accordance with applicable data protection legislation, internal policies, guidelines, and procedures.

The purpose of this Privacy Policy is to provide a natural person — the data subject — with information about the purpose, scope, protection, and retention period of personal data processing at the time the data is obtained and while the data subject’s personal data is being processed.

  1. Personal Data Controller: SIA VIDZEMES MĒBELU FABRIKA, registration No. 44103084661, legal address: Salacgrīvas Municipality, Salacgrīva Parish, “Birztalas”, LV-4033, Latvia (hereinafter also referred to as LatSofa).
  2. Applicable legislation: the Personal Data Processing Law of the Republic of Latvia, Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the Regulation), and other applicable legislation in the field of privacy and data processing.
  3. What is the Privacy Policy?

The Privacy Policy is the connection between LatSofa and a natural person (hereinafter also referred to as the User) who contacts LatSofa and/or uses the LatSofa website and/or the services provided by LatSofa.

LatSofa is committed to protecting the User’s personal data. The Privacy Policy enables the User to understand what information is collected when the User submits their data to LatSofa or when LatSofa obtains it in other ways, why LatSofa collects this data, and how it will be used.

The Privacy Policy also provides information on how LatSofa collects, processes, stores, deletes, and protects the User’s personal data, thereby ensuring that the User’s personal data is processed lawfully, fairly, and in a transparent manner for the User. This Policy applies to the User’s personal data, any processing of personal data of a natural person, and the services provided to the User.

If LatSofa updates this Policy, all changes will be published on the LatSofa website.

In order to provide the User with better and more suitable services, as well as to ensure, maintain, protect, and improve existing services, LatSofa processes data collected during the provision of services.

  1. For what purposes is the User’s data collected?

The User’s personal data and other information are collected in order to:

• offer and provide appropriate services, monitor transactions, and protect Users from unlawful or harmful direct or indirect, intentional or unintentional actions by persons when processing information and data that come into the possession of the relevant persons;

• process any requests for information from the User;

• fulfil the obligations specified in LatSofa’s regulatory documents;

• provide support services to the User;

• conduct customer research, surveys, and analysis;

• provide the User with information about LatSofa offers, products, and services, if the User has consented to this.

  1. What User data does LatSofa process?

LatSofa processes the following data:

Name, surname, personal identity number/date of birth, correspondence address, telephone number, and email address;

Bank details, if provided;

Data provided by the Client to LatSofa;

Information about the User’s IP address;

Cookies (website browsing data);

Other personal data, depending on the type of service provided to the Client.

This information is stored on LatSofa servers located in secure infrastructure.

When the User interacts with LatSofa services, LatSofa servers maintain a unique activity log for the User’s security, which stores certain administrative and traffic information, including:

• IP addresses;

• access times;

• access dates;

• previously visited pages;

• language used;

• software error reports according to the browser software used.

This information is important to ensure the quality of the service.

Personal information is not collected without the User’s consent.

User data will not be transferred outside the European Union or the countries of the European Economic Area. However, if such a need arises, the User’s data may only be transferred to countries that ensure the same level of personal data protection as that provided by the European Union.

  1. What means does LatSofa use to collect and process data?

LatSofa may automatically collect the above-mentioned data and receive personal data provided by the User when using the services or otherwise communicating and interacting with the website. LatSofa may also receive personal information from other online service providers.

LatSofa may also engage third-party service providers to provide technical support in the provision of the service. LatSofa has access to the information that the User has provided to these service providers and third-party e-commerce service providers, in compliance with all Privacy Policy provisions.

  1. What is the legal basis for processing Users’ personal data?

The User’s personal consent — the User, as the personal data subject, by filling in application and/or contact forms, personally gives consent to the collection and processing of personal data for specific purposes. The User also consents to data processing for direct marketing purposes in order to receive new and individual offers. This consent may, of course, be withdrawn by the User.

The User’s consent is their free will and independent decision, which may be given at any time, thereby allowing LatSofa to process personal data for the specified purposes. The User’s consent is binding if it is given directly and unambiguously. The User has the right to withdraw their previously given consent at any time using the communication channels indicated by LatSofa. The requested changes will take effect within three business days. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Provision of services — in order for LatSofa to provide the User with high-quality services, LatSofa must collect and process certain personal data collected from the User on the LatSofa website.

Legitimate interests — taking into account LatSofa’s interests, which are based on providing high-quality services and timely support to the User, LatSofa has the right to process the User’s personal data to the extent objectively necessary and sufficient for the purposes specified in this Privacy Policy. The processing of personal data for direct marketing purposes, as a result of which the User receives new and/or individual LatSofa service offers, is considered a legitimate interest of LatSofa.

Fulfilment of legal obligations — LatSofa is entitled to process personal data in order to comply with the requirements of laws and regulations, as well as to respond to lawful requests from state and municipal authorities.

  1. Exceptions to the disclosure of Users’ data

LatSofa has the right to disclose personal data only in the cases provided for by laws and regulations.

  1. What are cookies?

Cookies are small text files that a website stores on your computer or mobile device when you visit our website. On each subsequent visit, cookies are sent back to the originating website or to a third-party website that recognizes the relevant cookie.

Among other things, cookies allow the website to remember the settings selected by the User for future visits, so that they do not have to be entered again each time. Cookies are not used to personally identify you.

LatSofa may use cookies as a means of obtaining information from the web server for the above-mentioned purposes by tracking the User’s use of the website. If the User continues to use the website, the User agrees to LatSofa’s use of cookies. Cookies contain information that is transferred to the User’s computer hard drive. They help LatSofa improve the website and provide a better and more personalized service.

The collected data is used by the LatSofa website administrator and Google, which obtains anonymous data that is not linked to any specific person or specific IP address. Google Analytics data security is confirmed by the ISO 27001 certificate and the U.S.–EU Privacy Shield framework. More information can be found here: https://support.google.com/analytics/topic/2919631

If the User wishes to delete all cookies already stored on their computer or stop cookies that track the User’s activities on the website, the User can do so by deleting existing cookies and/or changing the privacy settings of the browser to block cookies. The process differs from browser to browser.

More information on how to do this is available at www.allaboutcookies.org.

  1. Retention period of Users’ personal data

LatSofa will process the User’s personal data as long as at least one of the following circumstances exists:

a) while the User uses the service;

b) the personal data retention period is specified in or follows from the laws and regulations of the Republic of Latvia and the European Union;

c) as long as it is necessary for the realization and protection of LatSofa’s legitimate interests;

d) until the User’s consent to the processing of personal data has been withdrawn.

  1. What are the security conditions?

By using LatSofa services or contacting LatSofa, the User agrees to the terms and conditions for the provision of LatSofa services.

LatSofa ensures, continuously reviews, and improves protection measures to protect the User’s personal data from unauthorized access, accidental loss, disclosure, or destruction. To ensure this, LatSofa applies modern technologies, technical and organizational requirements, including the use of firewalls, intrusion detection, analysis software, and data encryption.

LatSofa carefully checks all service providers that process the User’s personal data on behalf of and under the instructions of LatSofa, and also assesses whether cooperation partners (personal data processors) apply appropriate security measures to ensure that the processing of the User’s personal data takes place in accordance with LatSofa’s instructions and legal requirements. Cooperation partners are not permitted to process personal data held by LatSofa for their own purposes.

LatSofa does not assume responsibility for any unauthorized access to personal data and/or loss of personal data if it does not depend on LatSofa, for example, if the User has disclosed their personal data to third parties.

In the event of a threat to the User’s personal data, LatSofa will notify the User.

LatSofa will also report information/data processing security incidents or possible incidents to the authorities and the natural persons involved without undue delay, within 72 hours from the moment when the breach became known to LatSofa, as provided by applicable laws and regulations and/or European Union law, except where, in accordance with the accountability principle, LatSofa is able to clearly demonstrate that the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons.

LatSofa stores all personal information received from the User in a protected database, encrypting part of the data, with a protected connection.

  1. What are the User’s rights?

The User has the right to:

Contact LatSofa to receive a copy of the personal data held by LatSofa.

Correct any personal data about themselves held by LatSofa.

Obtain information about those natural or legal persons who, during a certain period of time, have received information about this User from LatSofa. LatSofa will not provide the User with information about state institutions that are persons directing criminal proceedings, subjects of operational activities, or other institutions regarding which the law prohibits the disclosure of such information.

Request the deletion or restriction of processing of personal data whose processing is no longer necessary in accordance with the purposes for which it was collected and processed (the right “to be forgotten”).

The User has the right to data portability of their personal data.

Contact LatSofa or the supervisory authority for personal data processing — the Data State Inspectorate, www.dvi.gov.lv — regarding questions about personal data processing.

Communication with LatSofa is possible by email: info@LatSofa.lv

For all questions related to the information security system and information/data security matters that are not covered in this Policy, please contact LatSofa by phone: 20234430 or email: info@LatSofa.lv.

Cookies

Cookies are small text files that a website stores on your computer or mobile device when you visit our website. On each subsequent visit, cookies are sent back to the originating website or to a third-party website that recognizes the relevant cookie. Among other things, cookies allow the website to remember the user’s selected settings during future visits, so that they do not need to be entered again each time. Cookies are not used to personally identify you.

This Policy describes the use of cookies on the following websites:

a) www.latsofa.lv

as well as on the Internet resources of SIA VIDZEMES MĒBELU FABRIKA. It specifies the purposes of cookie use, as well as users’ rights to change and choose the use of cookies. Cookies help improve the website and ensure better and more personalized service provision.

Several types of cookies are used, including persistent cookies and session cookies. They differ according to their purposes of use and retention periods. Cookies may be updated and adjusted as necessary to improve the quality of service provision. The following cookies are used:

i. Facebook cookies: The Facebook Pixel tool installed on this website applies specifically to those website visitors who also use Facebook services, as these cookies enable the personalization of advertisements and content shown on the Facebook network according to the interests of the device and Internet browser user. You can opt out of Facebook cookies and obtain more detailed information about them here: https://www.facebook.com/ads/settings

ii. Google Analytics: The Google Analytics cookies used on this website allow the website administrator to obtain information about website use and visits in order to analyze user habits and website shortcomings. During your visit, your IP address and anonymous information about your activities on the website are collected. Before this information is sent to Google, your IP address is anonymized. By installing the Google Analytics Opt-out Browser Add-on tool, you can opt out of these cookies. This can be done here: https://tools.google.com/dlpage/gaoptout?hl=en

iii. Google AdWords: The Google AdWords cookies used on this website provide remarketing functions, allowing us to remind our visitors about things — services or products — that have generated their interest. This means that, by agreeing to the use of AdWords cookies, you will see interest-based advertisements from our website on third-party websites and across the Google advertising network. More detailed information on how to opt out of specific advertisements or all AdWords advertisements can be found here: https://support.google.com/ads/answer/2662922?hl=lv

The general purposes of cookie use are as follows:

  1. Technical cookies are designed to ensure the proper functioning of the website and user convenience, so that you can log in to your account and the website can operate without complications.
  2. Functional cookies are designed to make visiting the website more convenient for users — for example, by remembering your preferred website language, services or products of interest, and other things that make using the website faster and more convenient in the long term.
  3. Analytical cookies are designed to help us gain an understanding of our visitors’ activities on our website, which allows us to identify the website’s strengths and weaknesses, as well as what needs to be changed in the website content or technical solutions.
  4. Analytical cookies allow information to be collected about the Internet browser you use, the number of clicks on the website, the website from which you came to our website, the keywords entered, and the date and time when this was done. The information obtained is completely anonymous and is not linked to any specific person. The information is used for market research, website improvement, campaign planning, and analysis of user behavior.
  5. Advertising cookies are designed so that you receive personalized advertisements on our website and other websites. Advertising or commercial cookies ensure that, in the online environment, you receive offers based on your interests and activities.

The collected data is used by our website administrator and Google, which obtains anonymous data that is not linked to any specific person or specific IP address. Google Analytics data security is confirmed by the ISO 27001 certificate and the U.S.–EU Privacy Shield framework. More information can be found here: https://support.google.com/analytics/topic/2919631

If you wish to delete all cookies already stored on your computer or stop cookies that track your activities on the website, you can do so by deleting existing cookies and/or changing your browser’s privacy settings to block cookies. The process differs from browser to browser.

If you would like more information on how to do this, please visit: www.allaboutcookies.org.